At Prime Dental, protection of personal data is a particularly high priority for us. This policy aims to inform you about whether and how personal data is collected and processed in connection with the use of our Internet presence and about your rights as a data subject in this context.
As the controller, Prime Dental, has implemented numerous technical and organizational measures to ensure that personal data processed on this website is protected as fully as possible. Nevertheless, data transfers over the Internet may fundamentally have security loopholes, and thus total protection cannot be guaranteed.
I. Name and address of the controller responsible for processing data
With regard to the use of our website www.primedental.ie and its subpages, as well as the linked websites and social media presences of Prime Dental, the controller within the meaning of the General Data Protection Regulation (GDPR) and other data protection legislation applicable to us is:
Prime Dental, 14 Henrietta St, Slippery Green, Wexford
- Phone: +353 (0) 53 91 24214
- Email: hello(at)primedental.ie
II. Collection and storage of personal data in connection with visits to our website; nature and purpose of its use
If personal data is transmitted to us over our website, we use numerous secure technologies, in particular the Transport Layer Security (TSL) and Secure Socket Layer (SSL) transfer protocols. All information and data transferred using these secure methods is encrypted before being sent to us. The IP address of the system used to call the website is transmitted to us so that our users – and Prime Dental as well – are protected against misuse.
2. RECORDING OF GENERAL DATA AND INFORMATION
Whenever it is called, our website records a number of items of general data and information that are stored in the server’s log files. The following may be recorded:
- The types of browser used and their versions
- The operating system used by the system accessing our website
- The website from which a system accesses our website (referrer)
- The subpages accessed by a system on our website
- The date and time our website was accessed
- The Internet Protocol (IP) address of the system calling our website
- The Internet service provider of the system accessing our website
- Other similar data and information that helps repel threats in the event that our IT systems are attacked.
We do not use this general data and information to identify the data subject. This information is required instead (1) to deliver our website’s content correctly, (2) to optimize our website’s content and advertising for it, (3) to ensure that our IT systems and our website’s technology keep running properly, and (4) to provide law-enforcement authorities with the information required to prosecute any cyberattacks that occur. This data and information, which is collected anonymously, is therefore analyzed statistically, in part with the objective of increasing data protection and data security at our company and thus ultimately ensuring an ideal level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all personal data provided by a data subject.
Data subjects can prevent cookies from being placed by our website at any time by making the relevant settings in their web browsers and thus permanently objecting to the placement of cookies. They can also, at any time, delete cookies that have already been placed by using their web browsers or other software programs. This is possible in all common web browsers. If data subjects disable cookies in their web browsers, they may not be able to use all the functions of our website in full.
4. REGISTRATION ON OUR WEBSITE
Data subjects can register on our website, which involves providing personal data. The personal data sent to us is defined in the input screen used for registration, and once entered it is collected and stored solely for the specified purpose. We can transmit it to one or more processors so that it can be processed as stipulated. If data subjects register on our website, the IP address assigned by their Internet service providers (ISP) to the system they use is stored along with the date and time of registration. This data is stored because it is the only means of preventing misuse of our services and so that it can be used to investigate criminal acts, if necessary; in this respect, the storage of this data is necessary as a safeguard for the controller. By registering and voluntarily disclosing their personal data, data subjects help us offer them content or services which, due to their nature, can only be offered to registered users.
5. SUBSCRIPTION TO A NEWSLETTER
Users can subscribe to newsletters on our website. The personal data sent to us when a newsletter is ordered is as defined in the input screen used for subscribing. Prime Dental regularly informs its customers and prospects about what the company has to offer by means of a newsletter.
If data subjects register for the newsletter, we also store the IP address assigned by their Internet service providers (ISP) to the system they used at the time of registration, as well as the date and time of registration. This data must be collected in order to ascertain any (possible) misuse of a data subject’s e-mail address at a later time, and thus is a legal safeguard for the controller.
The personal data collected during registration for the newsletter is used solely for sending out the newsletter. In addition, newsletter subscribers can be notified by e-mail if this is necessary for the operation of the newsletter service or if registration is required, such as may be the case if there are changes in the newsletter offer or technical circumstances. The personal data collected as part of the newsletter service is not transmitted to third parties, with the exception of the persons responsible for the newsletter’s contents at Prime Dental. Data subjects can cancel their subscriptions to the newsletter at any time. Data subjects can, at any time, withdraw their consent to storage of personal data they have given us (solely) for newsletter distribution. Every newsletter contains a link that can be used to withdraw consent. Data subjects can also cancel their subscriptions to the newsletter at any time directly on the controller’s website or use other means to notify the controller of their requests to cancel it.
Prime Dental’s newsletters contain tracking pixels. A tracking pixel is a miniature graphic that is embedded in emails sent in HTML format to enable recording and analysis of log files. This permits statistical evaluation of the success or lack of success of online marketing campaigns. The embedded tracking pixel allows Prime Dental to recognize whether and when a data subject has opened an e-mail message and what links in the email were called. We store and analyze the personal data collected by tracking pixels contained in the newsletters in order to optimize newsletter distribution and tailor the content of future newsletters even better to the interests of the data subject. However, data subjects can, at any time, withdraw the separate consent they have given to this practice, which uses the double opt-in method. When a subscription to the newsletter is canceled, Prime Dental automatically interprets that as a withdrawal of such consent.
7. CONTACTING US VIA THE WEBSITE
In compliance with statutory requirements, our website contains information that enables rapid electronic contact with. That information likewise comprises a general email address. If data subjects contact the controller by e-mail or using a contact form, the personal data they send is automatically stored. Personal data given to the controller voluntarily in this way is stored so that the request can be handled or the data subject contacted.
8. ADDITIONAL DATA PROTECTION REGULATIONS ON THE USE OF GOOGLE ANALYTICS (WITH AN ANONYMIZATION FUNCTION)
The component Google Analytics (with an anonymization function) is integrated in our website. Google Analytics is a web analytics service. Web analytics is the collection, gathering and analysis of data on the behavior of visitors on websites. Among other things, a web analytics service records data on the website from which a data subject accesses a website (referrer), which subpages on the website are accessed, or how often and for how long a subpage was viewed. Web analytics is mainly used to optimize a website and to conduct a cost-benefit assessment of Internet advertising. The operator of the Google Analytics component is the company Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043-1351, USA.
The purpose of the Google Analytics component is to analyze visitor flows on our website. Among other things, Google uses the data and information it gathers for evaluating the use of our website, compiling online reports on activities on our web pages for us, and providing services related to the use of our website. Google Analytics places a cookie on the data subject’s IT system. Cookies have already been explained above. Placement of the cookie enables Google to analyze the use of our website. Whenever a data subject calls an individual page of our website that we operate and on which a Google Analytics component has been integrated, the web browser on the data subject’s IT system is automatically prompted by the Google Analytics component to transmit data to Google for the purpose of online analysis. As part of that technical process, Google gains knowledge of personal data, such as the IP address of the system used by the data subject. This helps Google trace the origin of visitors and clicks and thus, for example, enable commission to be charged. The cookie is used to store personal information, such as the time at and place from where our website was accessed and how often the data subject visited it. Whenever our web pages are visited, this personal data (including the IP address of the system used by the data subject) is transferred to Google in the United States of America and stored by Google there. Google may transmit the personal data collected by this technical method to third parties.
As described above, data subjects can, at any time, prevent cookies from being placed by our website by making the relevant settings in their web browsers and thus permanently objecting to the placement of cookies. Such a setting in the web browser would also prevent Google from placing a cookie on the data subject’s IT system. In addition, a cookie that has already been placed by Google Analytics can be deleted at any time in the web browser or by using other software programs.
9. LINKS TO THIRD-PARTY WEBSITES
Prime Dental’s website contains links to other websites. By clicking these links, you leave the Prime Dental website. The presence of these links on Prime Dental’s website does not mean that Prime Dental supports, promotes or claims ownership of the sites to which we provide links. These linked sites are beyond the control of Prime Dental and Prime Dental accepts no responsibility for these linked websites, in particular for their content, their data protection and privacy policies or any possible transmission of data by them.
Under the following links, you can view the data privacy policies of the social media channels that have links on our websites:
III. Collection and processing of personal data for job applications and in the application process
We collect and process personal data from job applicants so as to handle the application process for all companies belonging to Prime Dental. That may also be done electronically. That is the case in particular when applicants send their application documents to the controller electronically, such as by e-mail or using a form on the website. If the controller concludes an employment contract with an applicant, the data provided is stored for use as part of the employment relationship in compliance with statutory provisions. If the controller does not conclude an employment contract with an applicant, the application documents are destroyed or erased when a decision to reject the applicant is made, unless the controller has other legitimate interests for not doing do.
IV. Collection and processing of personal data as part of commissions
Personal data is collected and processed as part of commissions on the basis of the requirements for the specific commission. In this regard, any processing activities by Prime Dental are carried out solely in its capacity as a “processor.”
V. Legal grounds for processing
- The legal basis for our company for processing operations where we obtain consent to process data for a specific purpose is Article 6 (1) (a) GDPR.
- If personal data has to be processed for the performance of a contract to which the data subject is a party, such as is the case with processing operations required to supply goods or provide another service or consideration, the legal basis for that is Article 6 (1) (b) GDPR. The same applies to processing operations required for performance of steps prior to entering into a contract, such as is the case when we receive inquiries about our services.
- If we are subject to a legal obligation that requires processing of personal data, such as to fulfill tax-related obligations, the basis for that is Article 6 (1) (c) GDPR.
VI. Transmission of personal data
VII. Length of time for which personal data is stored
The criterion for storing personal data is the respective statutory retention period. When this period ends, the data in question is routinely deleted, if and to the degree that it is no longer required to perform a contract or steps prior to a contract. However, data will continue to be stored if the data subject’s interests in having the data deleted are overridden by the legitimate interests of the controller, such as to safeguard its means of defending against legal action and indemnity insurance cover for potential rights of recourse by customers and/or data subjects where the period of limitation has not yet expired. If there is no such legitimate interest, this data is also routinely erased.
VIII. Rights of data subjects
Data subjects have the right to:
- Demand, in accordance with Article 15 GDPR, information on and access to their personal data we have processed. In particular, they can demand information on the purposes of processing, the category of personal data, the categories of recipients to whom their data has been or will be disclosed, the length of time it is to be stored, the existence of a right to rectification, erasure or restriction of processing of their data or to object to its being processed, the existence of a right to lodge a complaint, and the origin of their data if it is not collected by us, as well as the existence of automated decision-making, including profiling, and any meaningful information about the details of that (we point out here that we do not use profiling);
- Demand, in accordance with Article 16 GDPR, immediate rectification of incorrect personal data we have stored concerning them and demand that incomplete personal data is completed;
- Demand, in accordance with Article 17 GDPR, erasure of personal data we have stored concerning them, unless processing of it is required for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defense of legal claims;
- Demand, in accordance with Article 18 GDPR, restriction of processing of their personal data, if they dispute the correctness of the data, processing of it is unlawful, but they oppose its erasure and we no longer need the data, but they need it to establish, exercise or defend legal claims, or they have objected to processing of their data in accordance with Article 21 GDPR;
- Receive the personal data they have provided, in a structured, commonly used and machine-readable format or demand that their data be transmitted to another controller in accordance with Article 20 GDPR;
- Revoke their consent to processing of their data at any time in accordance with Article 7 (3) GDPR. As a consequence, we will, with future effect, no longer be allowed to continue processing the data on the basis of their prior consent; and
- Lodge a complaint with a supervisory authority in accordance with Article 77 GDPR, which can usually be done with the supervisory authority responsible for the person’s habitual residence, place of work or our company’s domicile. In the latter case, the authority is:
Data Protection Commissioner,
Phone:1890 252 231
Email : email@example.com
IX. Right to object
If your personal data is processed to safeguard legitimate interests in accordance with Article 6 (1) sentence 1 (f) GDPR, data subjects have the right under Article 21 GDPR to object to processing of their personal data if there are grounds relating to their particular situation or the objection is to direct marketing. In the latter case, data subjects have a general right to object and we will comply with that right without any need for them to specify grounds relating to their particular situation. If you wish to make use of your right to revoke your consent or object to processing, simply send an e-mail to: hello(at)primedental.ie
X. Contact data of the Data Protection Officer
The contact data of our Data Protection Officer is:
Prime Dental, 14 Henrietta St, Slippery Green, Wexford
- Phone: +353 (0) 53 91 24214
- Email: hello(at)primedental.ie